By day, Lori Faye Bock is a painter whose assignment appears in art galleries.
As a sidelight, she paints abate images accurately for greeting cards.
Every April, it’s Christmas division for Bock and her cards.
She and her husband, Richard Bock, aggregation up at their 8.6-acre Abiquiú farm, area they already had 55 sheep additional dogs, cats, ducks, chickens, goats and geese. Now they are bottomward to dogs and cats.
Lori is the citizen artisan and Richard does the agenda layouts, additional marketing, invoices and inserting the cards into the sleeves.
“We’re at this seven canicule a week,” Richard Bock said. “We’re absolutely busy.”
Animal images amount in about all of Bock’s art, including the Christmas cards. The aboriginal featured a sheep, the additional a cat, and in food this year, she is introducing a hummingbird.
The Bocks say they accomplish decisions beneath the 2-0 vote principle.
“It takes us three to four months to accede on a title,” Richard Bock said. “Maybe 10 canicule to accede to the six-pack. Nothing happens overnight.”
The six-pack alms of cards is new in food this year. The six-pack is greeting cards awash in bales of six instead of 12.
Getting the additional vote — Lori’s to do Christmas cards — took years.
“Who’s activity to buy a Christmas card?” Lori Faye Bock again year afterwards year. “It’s one affair to do one painting, but if you book 5,000 or 10,000 cards and cipher brand them, you’ve got a problem.”
Richard won her over with analysis that adumbrated 35 percent of agenda sales are for the holidays.
“Let me aloof try one and let’s see what happens,” Lori recalled. “People responded favorably.”
The aboriginal two years, 2016 and 2017, featured a sheep with anniversary band modeled by their own sheep Patsy. There was a 2-0 vote to name that agenda “ ’Tis”
A anniversary cat followed in 2018 beneath the moniker “The Gift.” This year is the hummingbird, a agenda alleged “Magical.”
“In the aftermost five, six, seven years, it’s a accessory income,” she said of the 66 greeting cards she’s developed. “It’s account our time.”
They are a New Mexico aggregation bottomward to area their cards are printed and who makes their envelopes. Starline Press in Albuquerque has printed the cards back the aboriginal years and Desert Paper & Envelope in Albuquerque has fabricated the envelopes. The cards are certified New Mexico True, a New Mexico Tourism Department affairs that promotes articles fabricated or bogus in New Mexico.
As a New Mexico merchant, Richard Bock took accurate barring back he accustomed an email from the civic Greeting Agenda Affiliation in May allurement for affiliate abutment in lobbying Congress to bead the assessment on U.S. greeting cards printed in China. The Bocks had alone abutting the affiliation a year ago. They are not renewing their membership.
“I would not go alfresco the U.S. with a 10-foot pole,” Richard Bock said about press Lori’s cards overseas. “It’s about bookish property. We don’t appetite somebody burglary our images. I anticipation [GCA] was there to abutment American agenda companies. I anticipation we were creating in this country and press in this country. Why would I [support GCA]? I would be acid the legs out from bodies who book our cards, so I’m not activity to do that. We feel appealing able to accumulate things as bounded as possible.”
Lori Faye Bock took a circuitous avenue to greeting cards, alike painting. She was a ceramicist for 26 years with day jobs as a abecedary in her built-in Detroit and close burghal Los Angeles. The Bocks came to Santa Fe in 1989 and the abutting year confused to Abiquiú.
Neighbors were painters, and that sparked the about-face from ceramics to painting for Bock in 1996. Her Medium is acrylic on Baltic besom cradled panels. She bound landed showings the afterward year at Waxlander Gallery in Santa Fe, area her assignment appeared consistently until 2014. She has additionally had common showings at the Wilde Meyer Gallery in Scottsdale and Tucson, Ariz.
Waxlander capital photographs of Bock paintings that could be handed out to abeyant customers. The Bocks had to accumulation 30 photos for anniversary painting. Sometimes photos were larboard over. Richard Bock had the abstraction to arise them as greeting cards. The aboriginal four cards were produced in 1999. She has produced 66 cards beneath the Art Note Cards label. Marcy Street Cards carries them all, she said.
They had 5,000 printed of anniversary of the four cards in California and all awash out. Back 2001, all cards accept been printed in New Mexico, 16 years at Starline.
The cards are awash in 50 to 60 stores, Lori Faye Bock said, with 30 to 35 in Santa Fe and eight in Taos.
One Santa Fe aperture — The Shop: A Christmas Store in city Santa Fe — is decidedly blessed to backpack Bock’s Christmas cards. “We like that she is a bounded artist,” The Shop co-owner Rick Griego said. “That is a big affairs point.”.
Griego ordered 144 cat and 144 bird cards and six of the six-pack of the cat cards.
“This is the better adjustment he has accustomed us, four times aftermost year,” Richard Bock said.
Lori Faye Bock has all winter and aboriginal bounce to anticipate of what the new Christmas access will be abutting year.
“I like the abstraction of a atramentous or a crow,” she said. “Or I may do a atramentous and owl in conversation. To be determined.”
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